About Us
We exist to make people feel larger than they did before. Larger in confidence. Larger in clarity. Larger in consequence.
To Be Giant is not to be loud or dominant. It is to be impactful. It is when presence changes outcomes. It is when action feels possible. It is when resolution replaces hesitation. We want to see our clients become Giant, whatever that means for them.
What makes our work successful?
OUR CLIENTS
Feel braver about growth.
They see opportunity instead of risk, direction instead of noise, and long-term growth instead of short-term tactics.
CLIENT'S AUDIENCES
Feel confident in decisions.
They feel seen, capable, and certain, not pressured, manipulated, or confused.
OUR TEAM
Acts with conviction.
We act with ownership, integrity, and courage. No hiding behind process. No shrinking decisions out of fear.
CAREERS
We work big.
Big Ideas. Meaningful Strategies. Giant Hearts. Everyone here is trusted with weight, because that’s how people grow. If you aren’t willing to put people first, Medium Giant may not be for you. If you are, let’s chat.
Services
Custom solutions that tackle real business challenges by balancing reach & resonance.
Our leadership.
President
John Kiker
President
John Kiker is a multifaceted advertising and commerce marketing executive who focuses on developing talent, fostering culture, and growing business. He’s a proven leader, a trusted partner, a passionate teacher, and an unconventional thinker. Across his three decades of working with some of the indsutry's most respected agencies and brands, John believes more than ever that creativity is the most powerful force in business.
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VP, Strategy & Media
Lizzy Bakhaus
VP, Strategy & Media
Lizzy is a strategic marketing leader and Head of Strategy, Media & Web Development with deep experience in omnichannel marketing. She leverages consumer insights to shape brand positioning, media planning, personas, and UX-driven digital experiences. With a background spanning research, analytics, and creative strategy, she builds high-performing ecosystems that drive engagement, conversion, and long-term brand growth.
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VP, Executive Creative Director
Shawn Kruggel
VP, Executive Creative Director
Shawn Kruggel, VP and Executive Creative Director, blends brand strategy roots with creative leadership to craft ideas that move people. With experience across global agencies, fiercely independent national shops, and boutique firms, he’s shaped work for Heinz, Corona, Popeyes, Hallmark, and more. Obsessed with human emotion, insight, and curiosity, Shawn turns strategy into creativity that emboldens decisions and drives lasting impact.
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VP, Client Leadership
Mary Glasnapp
VP, Client Leadership
Mary brings nearly 20 years of client leadership and team development experience at a variety of agencies including Leo Burnett and Tracy-Locke. She has led the creation of integrated campaigns across traditional, digital, experiential, and retail mediums for brands including Coca-Cola, Diageo, Harman/JBL, Hormel Foods, T-Mobile, and FedEx Office. Mary is passionate about three things: driving strategic growth for clients, developing high- performing teams, and creating the kind of collaborative agency culture where everyone can do their best work.
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VP, Business Development
Penni Barton
VP, Business Development
Penni Barton brings a unique perspective shaped by 30+ years of experience across agency, media, client-side, and consulting roles. As VP, Business Development, she helps brands uncover opportunities, solve complex challenges, and drive growth. Known for her curiosity, strategic thinking, and ability to connect the dots, Penni believes the best growth strategies start with listening, learning, and asking the right questions.
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VP, Finance
Milan Evans
VP, Finance
Milan Evans is Vice President of Financial Operations at Medium Giant, where he brings more than 20 years of experience across technology, advertising, and marketing services. A strategic and collaborative leader, Milan partners with teams across the organization to align financial planning with business goals, delivering the insights and operational discipline that fuel sustainable growth and long-term success.
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Marketing Director
Kimberly Jones
Marketing Director
Kimberly Jones is Marketing Director at Medium Giant, leading brand, strategy, and audience growth. With 15+ years across media, hospitality, and events, she’s driven major initiatives including the Texas Rangers World Series, the Solar Eclipse, and The Dallas Morning News’ “This Is Home” campaign. Known for her collaborative leadership style, she builds strong, purpose-driven partnerships and often describes herself as a “human glue stick.”
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Sr. Director, Client Leadership & Agency Operations
Erika Rodriguez
Sr. Director, Client leadership & Agency Operations
Erika Rodriguez is a Senior Director of Client Leadership and Agency Operations with 10+ years of experience driving growth for leading brands. She specializes in digital strategy and integrated media, turning complex challenges into impactful solutions. A collaborative leader who challenges the status quo, she leverages data and curiosity to uncover strategies that drive measurable results.
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Sr. Director, Integrated Strategy
Andrew Dutcher
Sr. Director, Integrated Strategy
Andrew Dutcher is a strategist and marketing operator focused on making things actually work. He leads integrated strategy across SEO, media, analytics, and digital experience—connecting ideas to real business outcomes. Some of his work has driven growth. Some has challenged convention. All of it is built to perform.
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Contact
Because everybody deserves to feel giant.